PPG data shows that white continues to be the vehicle color of choice

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PPG Industries, one of the world’s leading producers of transportation coatings, has released its annual automotive color popularity data, showing that white remains the most popular car color in the world based on 2014 automobile industry build data.

According to PPG’s global data, white ranked first (up 3 percent from last year to 28 percent), followed by black (18 percent), and silver and grey tied for third (13 percent each). Silver’s popularity continues to decrease across the globe, dropping seven percent over the last two years. In Europe, white remains most popular (25 percent), followed by black (15 percent) and grey (14 percent), and natural shades such as golds, beiges, yellows, oranges and browns continue to grow in popularity (12 percent).

“Car manufacturers across the world are continually seeking new ways to create a unique appearance for models and vehicle brands. As color selection takes place two or three years in advance of a model year, it is important for auto makers to combine color popularity with global consumer trends,” said Jane E. Harrington, PPG manager, colour styling, automotive OEM (original equipment manufacturer) coatings. “Today, automotive manufacturers can choose from a broad array of colours, a wide assortment of variations of conservative hues such as white, silver, black and grey, and distinct effects such as micas, glass flakes, fine bright aluminium and hue-shifting pigments.”

PPG: BRINGING INNOVATION TO THE SURFACE.
PPG Industries’ vision is to continue to be the world’s leading coatings and specialty materials company. Through leadership in innovation, sustainability and colour, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Reported net sales in 2013 were $15.1 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.

Source: http://investor.ppg.com/phoenix.zhtml?c=112929&p=irol-newsArticle&ID=1990577

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