The transport sector is evolving at a fast pace, most visibly within urban areas with the rise of smart cities and the technologies that are characterize them. With demand for innovative and new ways of thinking, the design department at CNH Industrial cooperates with design schools globally to work closely with tomorrow’s designer.
Paris Bus 2035 is one of the department’s latest collaborations, which sees Iveco Bus together with CNH Industrial Design leading a student project at L’École de design Nantes Atlantique (The Nantes School of Design) in France. As part of Paris Bus 2035, students of the School’s newly established Transport Design program were asked to propose their ideas on what the city of Paris’ future buses could look like. The program’s 15 students presented their concepts at an event in Nantes on May20. The presentations put forth digital sketches, 3D models and mock-ups, which incited a dialogue between the students, academic faculty and the CNH Industrial Design team.
“Paris Bus 2035 challenges students to envision where transportation will be 20 years from now. We asked them to come up with something that would serve as a monument for the city, much as the red double-decker buses have come to symbolise London. We wanted them to incorporate a very French DNA in their designs which evoked attention to detail, quality and all-around luxury,” explained Claire d’Achon.
One of the project’s participating students will be chosen for an internship program at CNH Industrial’s Bus Design Department in Vénissieux, France, where they will work closely with Claire d’Achon and the Bus Design team.
About CNH Industrial N.V
CNH Industrial N.V. (NYSE: CNHI /MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions.